Harvey Nichols calls in Modus Publicity for store launch
Harvey Nichols has brought in Modus Publicity to help handle the launch of a new store.
It is understood that the work revolves around a six-month project brief to help launch the new 22,000 sq ft space this autumn.
The messaging will be around promoting the store as the UK's first one-stop destination for beauty products.
Harvey Nichols Group concessions and beauty director Daniela Rinaldi is leading the development of Beauty Bazaar.
She said the focus had been on creating a ‘true lifestyle experience’ within an ‘aspirational, educational and service-driven surrounding'.
Julian Vogel, co-owner at Modus Publicity, said the team was ‘excited to work on such a striking, innovative, new concept'.
Harvey Nicholls recently courted controversy with ads around its spring summer 2012 collections that showed models who appeared to have wet themselves.
