INTERNATONAL: Lange to cover Volvo race stopover

CAPE TOWN: Lange Public Relations has been appointed to handle

publicity for the Cape Town stopover of the Volvo Ocean Race, the

world's top round-the-world yachting event that is held every four


The race - which sets sail from Southampton next month - stops for about

three weeks in Cape Town in October and is expected to have far-reaching

economic and tourism benefits for the city.

Figures suggest the event could boost the country's economy by an

estimated £13m.

'Coverage of the race will be beamed into more than 200 million homes

around the globe via TV, live internet coverage, and newspapers and

magazines, and will focus world attention on the Cape,' said a Lange PR


'The last round-the-world race was the third most televised sporting

event in the world, with 865 hours of coverage reaching 489 million

homes in 193 territories,' she added.

Lange PR was appointed by the local stopover committee - representing

the private and public sectors as well as regional government in sport,

tourism and economic affairs - to create a communications and marketing

initiative around the Cape Town stop-over.

Running alongside the race is the Volvo Ocean Adventure, a global

environmental education initiative designed to inspire a new and

exciting approach to science and technology.

The agency has also handled publicity and PR for the SA Open Golf

Championships for the past five years as well as for various yachting

events, including the past two Cape to Rio yacht races, the Lipton Cup

and various syndicate sponsors in the BT Global Challenge.

Lange PR has also been involved in the 2000 SA Netball Championships.

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