Affordable Art Fair brings in Mischief to boost attendance

The Affordable Art Fair has appointed Mischief to help grow attendance at its UK fairs.

Affordable Art Fair: agency appointment
Affordable Art Fair: agency appointment
The international art fair has brought in the agency for a retained brief to drive footfall to the four UK fairs it hosts and raise awareness of AAF as ‘the fun place to buy art’.

The account is being led by Mischief account director Ginny Wain. Mischief is charged with bringing a ‘fresh and creative approach’, while running an effective and dynamic press office.

Affordable Art Fair UK MD Nicky Wheeler said: ‘It was key for us to find a hands-on agency that could take Affordable Art Fair into new areas of the media through highly creative activation moments, and also deliver the arts-led coverage and broadly placed listings that is so crucial to driving visitors to the fairs.

‘Mischief impressed us with its great ideas and intuitive understanding of where we want to go.’

Mischief declined to disclose the budget.

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