Peter Noble PR has been appointed to handle PR for a new Sky
A home shopping channel with an auction theme, to be called Auction
World.TV, launches in November and will be followed by an online
Peter Noble account executive Ben Keen said: 'It is very early stages,
but we are proposing a guerrilla approach to the promotion of this
Peter Noble heads the agency's team and reports to Peter Newby, managing
director of YeloUK, which is producing the channel.
The agency has signed an open-ended deal with YeloUK to promote the
channel beyond its launch.
YeloUK, which is based in Hertfordshire, also produces gadgets,
including the Kiiro pocket camera.