Peter Noble PR to promote Auction World.TV channel

Peter Noble PR has been appointed to handle PR for a new Sky

Digital channel.

A home shopping channel with an auction theme, to be called Auction

World.TV, launches in November and will be followed by an online


Peter Noble account executive Ben Keen said: 'It is very early stages,

but we are proposing a guerrilla approach to the promotion of this


Peter Noble heads the agency's team and reports to Peter Newby, managing

director of YeloUK, which is producing the channel.

The agency has signed an open-ended deal with YeloUK to promote the

channel beyond its launch.

YeloUK, which is based in Hertfordshire, also produces gadgets,

including the Kiiro pocket camera.

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