Defence & Security: BAE uses its head to engage with staff

BAE Systems, the UK's largest manufacturing employer, set out to improve engagement with its staff from shop floor to office workers. Comms channels already existed, including an online briefing tool, a newspaper and intranet pages, but research showed there was a lack of coherence and messages were not penetrating to the lower levels of the firm.

by John Owens
BAE revamped comms channels
BAE revamped comms channels

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