National Lottery operator Camelot has handed Revolver
Communications its national consumer PR brief after viewing pitches from
It is understood Camelot favoured a smaller agency for the
This is the first time the company has taken on a nationwide consumer
shop since parting company with MacLaurin in June 2000.
The appointment is seen by industry insiders as an attempt to improve
coverage of jackpot wins, having seen favourable coverage of payouts
become dwarfed by adverse comment on payments to the firm's directors.
The most recent controversy focused on board members receiving £3.7m in pay rises despite sales falling 2.1 per cent in the past
Revolver joint MDs Martin Ballantine and Simon Hesketh lead the account,
reporting to Jacquie Wilson, head of consumer PR at Watford-based
The agency will focus on strategic planning of campaigns looking to
promote the group's full range of games, including The National Lottery
itself, as well as the Thunderball and Lottery Extra draws, and the
array of Instant scratchcards.
The six-strong Revolver team will work alongside Camelot's in-house PR
team as well as its retained regional agency Harrison Cowley.
The operator continues to work with HC, which handles regional
promotional activity through offices nationwide, and has supported
Camelot since the inception of the National Lottery in 1994.
Camelot was awarded a renewed licence to operate the lottery after
successfully taking the Lottery Commission to the High Court to review
its decision to exclude Camelot from the bidding process in favour of
Sir Richard Branson's People's Lottery.