Nexus’ remit covers all aspects of trade PR, including the M&J Seafood and Woodward Foodservice arms of the Brakes Group business.
James Armitage, marketing director at Brakes, said: ‘The creative thinking from Nexus was exciting and innovative, demonstrating a clear understanding of the Brakes brand and the direction in which we are moving.
‘I fully expect the appointment to help to strengthen Brakes’ position as the leading food service company in the UK.’
Nexus director Kevin Coles will lead the account. He said: ’Nexus specialises in delivering programmes that are commercially focused and can deliver real value.’