The division is seen as a key area in the Corporation's growth as it covers its online and interactive TV brands, including www.bbc.co.uk, beeb. com and BBC Interactive Television.
BBC New Media PRO Robert Byrne said: 'This is a unique role within the BBC. We have a small team so it was felt that it was appropriate that this role had both responsibilities.
'We are not sure at this
stage whether this will lead to any further changes within management structures elsewhere,' he added.
Conway, who reports jointly to Duncan and BBC New Media director Ashley Highfield, joins from Radio Five Live, where he was marketing manager.
Conway is also the first PR head at the division. PROs within the ten-strong communications and marketing team previously reported directly to BBC2's publicity team.
Marketing was handled by head of marketing Tim Ledgard, who left the BBC in June.
Conway, who is now in
post, will handle PR for the BBC's online and interactive output for BBC 1's flagship autumn schedule series Walking With Beasts, a sequel to
the acclaimed Walking with Dinosaurs.