DIARY: Communique aiming at bottom of the market

Though we're getting better at dealing with it, toilet tissue

remains a delicate subject for the British.

Nevertheless, Manchester-based Communique PR is relishing its brief for

bathroom tissue and paper products supplier Lotus Professional.

LP is a leading brand among its catering, health, corporate and public

sector clients and has given Communique the taks of launching its

Compact range of products.

Account director Justine Walker is to head the account, reporting to LP

marketing director Mike Sullivan. She will lead a team of three.

'We will build a brand profile via a media campaign for its products

across a broad number of sectors, which includes hotels and oil rigs,'

Walker said.

The agency has worked for LP parent company Georgia-Pacific for the past

18 months.

'We'll be seeking to implement a very targeted campaign at end-users,'

Walker added.


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