Though we're getting better at dealing with it, toilet tissue
remains a delicate subject for the British.
Nevertheless, Manchester-based Communique PR is relishing its brief for
bathroom tissue and paper products supplier Lotus Professional.
LP is a leading brand among its catering, health, corporate and public
sector clients and has given Communique the taks of launching its
Compact range of products.
Account director Justine Walker is to head the account, reporting to LP
marketing director Mike Sullivan. She will lead a team of three.
'We will build a brand profile via a media campaign for its products
across a broad number of sectors, which includes hotels and oil rigs,'
The agency has worked for LP parent company Georgia-Pacific for the past
'We'll be seeking to implement a very targeted campaign at end-users,'