Russell Hamblin-Boone will lead the CFA after working as comms head at the FLA for three years.
As chief executive of the CFA, Hamblin-Boone will collaborate with legislators and regulators and partner with consumer organisations and other trade associations to improve the standards in the short-term lending industry.
At the FLA he was responsible for all internal and external comms, including media relations and PR.
CFA president Caroline Walton said: ‘We are delighted that Russell is joining the CFA and believe that his experience and skills will significantly strengthen the CFA as we implement our new enhanced codes of practice and continue our work to raise the standards of the industry.’
Previously, Hamblin-Boone worked as director of corporate affairs at the Energy Retail Association and head of public affairs at the British Retail Consortium.
He has also held a range of roles in government working directly with ministers, particularly as private secretary to the Leader of the House of Lords working on reform of the House of Lords.
Hamblin-Boone will take over the chief executive position from John Lamidey at the end of August when Lamidey's contract as a consultant ends.