DIARY: Walker protests her youth, but still flattered to be up for Old Pro award

Now the shortlist for the PRCA's annual Frontline awards has been

announced, news is in of a category omitted from the original


Five hopefuls are up for the double-edged compliment of being named Best

Old Professional in a section that has been nominated by members of the

PRCA's Frontline young PROs committee.

Up for the gong are Countrywide Porter Novelli chairman Peter Hehir,

Barclay Stratton chairman Christopher Broadbent, Consolidated

Communications founder Alistair Gornall, Edelman Public Relations

Worldwide president of international operations Alison Canning and

Firefly MD Claire Walker.

PRCA sources indicate that Broadbent, founder of the Frontline movement,

and Walker are hot favourites for the award, to be judged by, among

others, GCI's Victoria Balfour, AS Biss & Co's Kate Ellis and BSMG's

Adrian Chitty.

Thirty-eight-year-old Walker protested: 'I'm sure I'm far too young for

it. I feel a little premature.'

Less modestly, she added: 'It's nice to think the young of the industry

get to think about who their role models are and it is very flattering

that they have included me in that.'

Despite the honour, Walker has opted to sit with her colleagues at the

11 September ceremony, providing moral support to colleagues such as

international development manager Jo Pratt - up for best young


With luck they will bask in her reflected glory. If so, it looks like

being a mutually agreeable experience.

Walker says: 'It's important recognition of the effort I've put in over

the years and, if anyone finds that inspiring, it gives me a wonderful

feeling of satisfaction.'

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