SOFIA: Hill & Knowlton is considering a joint venture with

Bulgaria's M3 Communications. H&K has had a non-equity affiliation with

locally owned agency M3 since last year but on a recent visit to

Bulgaria the WPP agency's worldwide executive vice-president Terence

Billing said it may elevate it to a joint venture. H&K already owns

firms in Hungary, Russia, Poland, Latvia and Estonia.

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