SOFIA: Hill & Knowlton is considering a joint venture with
Bulgaria's M3 Communications. H&K has had a non-equity affiliation with
locally owned agency M3 since last year but on a recent visit to
Bulgaria the WPP agency's worldwide executive vice-president Terence
Billing said it may elevate it to a joint venture. H&K already owns
firms in Hungary, Russia, Poland, Latvia and Estonia.