SINGAPORE: Virgin Mobile has picked independent firm Fulford PR
from seven agencies to handle consumer PR for its launch in
The appointment process was by credentials presentations rather than a
competitive pitch, sources said.
Fulford PR managing director Linda Fulford will lead the account, with
five staff on the business.
Virgin has formed a joint-venture company, Virgin Mobile Asia, with
SingTel, the telecoms market domestic leader. It is set to make
Singapore the Asian base for a company that will launch operations in
Hong Kong and Taiwan next year.
Fulford will plan to prepare the market before the launch and will
handle PR afterwards.
The launch date is a secret and Virgin refused to comment on the
appointment. The agency search was led by chief marketing officer
Norliza Kassim and relationship marketing director Nick Annetts.