INTERNATIONAL: Fulford wins race for Virgin Mobile Singapore lift-off

SINGAPORE: Virgin Mobile has picked independent firm Fulford PR

from seven agencies to handle consumer PR for its launch in


The appointment process was by credentials presentations rather than a

competitive pitch, sources said.

Fulford PR managing director Linda Fulford will lead the account, with

five staff on the business.

Virgin has formed a joint-venture company, Virgin Mobile Asia, with

SingTel, the telecoms market domestic leader. It is set to make

Singapore the Asian base for a company that will launch operations in

Hong Kong and Taiwan next year.

Fulford will plan to prepare the market before the launch and will

handle PR afterwards.

The launch date is a secret and Virgin refused to comment on the

appointment. The agency search was led by chief marketing officer

Norliza Kassim and relationship marketing director Nick Annetts.

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