The Media Trust has appointed a London communications advice
co-ordinator to oversee PR and media training for charities and
voluntary organisations in the capital.
The position has been created by a £90,000 grant allocated over
three years by the corporation's London Bridge House Estates (LBHE).
Olivia Hawthorn takes up the post on August 20, and will co-ordinate
workshops and publications to aide the communication strategies of
various London charities and voluntary organisations.
She boasts a media background, arriving from Beyond Interactive, where
she was a senior media planner.
She will report to Jo Scott, UK manager for the Media Trust's
communications advice team.
'Olivia's brief will be to organise workshops, seminars and surgeries
across all disciplines, including PR, marketing, press release skills,
web design, and video,' said Media Trust CEO Caroline Diehl.
'She will also match media professionals as volunteer "Media Trust
Advisers" to small organisations to help them learn the necessary PR and
media skills,' she added.
The trust was set up as charity in 1994 to 'harness the skills and
resources of the media industry to help charities communicate'.
The cash injection is one of 270 grants handed out by the LBHE
'In a competitive market for funding, small and medium-sized
organisations struggle to master increasingly essential PR skills,' said
the chairman of the organisation's grants committee, Peter Rigby.
The Media Trust's core work is supported by the media industry, which
provides core funds, hosts seminars, and puts forward volunteers to act
'The trust is always looking for additional partners and volunteer
professionals, particularly around the UK,' said Diehl.