Manning Selvage & Lee UK chief executive Jackie Elliot has quit for
the top global PR role at luxury watchmaker Rolex.
Elliott will step down next month from the agency she has headed in the
UK since 1996. She starts immediately at Rolex's headquarters in Geneva,
Switzerland, and will report to the privately-owned company's chairman,
Replacing her at the helm of MS&L's 80-strong London offering is Ann
Moravick, currently New York-based MD of the agency's healthcare
Moravick, who will also take Elliot's secondary title of executive
vice-president and director of global clients, will retain her
leadership of healthcare in addition to her new responsibilities.
Elliot's task at Geneva sees her take control of sponsorship deals and
the company's global ad budget, in addition to PR. In that role she
succeeds Pascal O'Neil, who left last year and had not been
Of her expanded role in charge of all marketing activities, Elliot said:
'Because MS&L was part of Bcom3 and had sister ad agencies in Leo
Burnett and D'Arcy, I got an insight into how they work that has made me
feel surer about taking this role.'
Elliot said she had no intention of reviewing Rolex's decade-long link
with ad agency J Walter Thompson but could not be sure what other agency
reviews - including in PR - she would carry out in her early days in the
Rolex uses MS&L for both counsel and implementation in the UK and for
strategic advice elsewhere. It uses local agencies in different
territories rather than retaining one supplier globally.
Elliot joined MS&L in 1990 as joint MD with Alasdair Sutherland, taking
sole control of UK operations six years later.
Prior to joining the agency she was MD of the then Kingsway Rowland
company from 1987 until 1990. Her jobs before that included a stint as
publicity manager for shoe company Russell & Bromley.
Rolex still makes most of its products by hand. Last year it acquired
Gay Freres, its main straps supplier, in what it said was an effort to
keep a tighter control of quality.
Rolex was founded by Hans Wilsdorf in 1905, and employs 3,000
Patrick Heiniger is the current CEO and managing director, while Walter
Fisher is president and CEO of Rolex Watch USA.
The Rolex brand is credited with making the wristwatch a popular item
among the generation that used to prefer pocket watches.