Elliot quits MS&L to claim Rolex top global PR post

Manning Selvage & Lee UK chief executive Jackie Elliot has quit for

the top global PR role at luxury watchmaker Rolex.

Elliott will step down next month from the agency she has headed in the

UK since 1996. She starts immediately at Rolex's headquarters in Geneva,

Switzerland, and will report to the privately-owned company's chairman,

Patrick Heiniger.

Replacing her at the helm of MS&L's 80-strong London offering is Ann

Moravick, currently New York-based MD of the agency's healthcare


Moravick, who will also take Elliot's secondary title of executive

vice-president and director of global clients, will retain her

leadership of healthcare in addition to her new responsibilities.

Elliot's task at Geneva sees her take control of sponsorship deals and

the company's global ad budget, in addition to PR. In that role she

succeeds Pascal O'Neil, who left last year and had not been


Of her expanded role in charge of all marketing activities, Elliot said:

'Because MS&L was part of Bcom3 and had sister ad agencies in Leo

Burnett and D'Arcy, I got an insight into how they work that has made me

feel surer about taking this role.'

Elliot said she had no intention of reviewing Rolex's decade-long link

with ad agency J Walter Thompson but could not be sure what other agency

reviews - including in PR - she would carry out in her early days in the


Rolex uses MS&L for both counsel and implementation in the UK and for

strategic advice elsewhere. It uses local agencies in different

territories rather than retaining one supplier globally.

Elliot joined MS&L in 1990 as joint MD with Alasdair Sutherland, taking

sole control of UK operations six years later.

Prior to joining the agency she was MD of the then Kingsway Rowland

company from 1987 until 1990. Her jobs before that included a stint as

publicity manager for shoe company Russell & Bromley.

Rolex still makes most of its products by hand. Last year it acquired

Gay Freres, its main straps supplier, in what it said was an effort to

keep a tighter control of quality.

Rolex was founded by Hans Wilsdorf in 1905, and employs 3,000


Patrick Heiniger is the current CEO and managing director, while Walter

Fisher is president and CEO of Rolex Watch USA.

The Rolex brand is credited with making the wristwatch a popular item

among the generation that used to prefer pocket watches.

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