British Airways is set to unveil a major PR campaign for the
planned relaunch of Concorde.
The supersonic fleet, which has been grounded since the fatal Air France
Concorde crash last year, may be relaunched later this summer if the
aircraft pass safety checks.
Beverly Coates, operations and technical communications manager, is
heading a BA team drawing staff from all communications departments, to
co-ordinate PR and marketing for the Concorde relaunch.
Coates is working alongside Gemma Moore, commercial communications
Moore said that no external PR agencies will be brought in for the
campaign in the UK and US, but that it would be handled in-house.
She said: 'We need a big team available for such a key announcement as
the relaunch. We are waiting for the go-ahead and then a lot of
communications work will take place, but it is still at an early
Work in progress includes BA contacting Concorde's most frequent
Around 50 are expected to be invited to inspect Concorde and meet its
Earlier this year Concorde's chief pilot and senior engineers were sent
to the US to brief US passengers on safety modifications (PRWeek, 23