The UK arm of the world's largest PR firm, formed from the merger
of Interpublic Group's Weber Shandwick Worldwide (WSW) and BSMG
Worldwide, will be headed by Colin Byrne and David Brain.
Byrne, currently WSW UK public affairs chief executive and Brain, BSMG
UK chief executive, will become joint UK chief executives of the new
entity, when it merges in October.
Tim Sutton, BSMG Europe chairman, will stay on as interim chairman of
the new company but will stand down early next year.
Before then, Sutton will chair a newly created UK intergration committee
to drive through the merger.
Sutton says he cannot rule out job cuts when the two companies
He said: 'I cannot say hand on heart that they will not be job losses
due to the merger.'
The new company means the end of the BSMG brand, which will roll into
WSW. This includes a merger of the two companies' public affairs
functions, BSMG's GJW, which is headed by principals Wilf Weeks, Andrew
Gifford and Nigel Clarke, and Byrne's WSW PA shop.
Also to be integrated will be the financial operations, BSMG's Square
Mile, headed by Tim Jackaman, and WSW's financial, broadcasting and
interactive division headed by Tessa Curtis.
A search is underway to find new premises, by spring next year, for all
London-based staff of the merged company.