H&K wins Goodyear European account

LONDON - Goodyear has appointed Hill & Knowlton to promote its new environmentally friendly technology across Europe.

Work has already begun to publicise the launch BioTRED technology, which enabled Goodyear to launch the world's first tyre made with a substance derived from corn.

H&K won over three other agencies for the account, which covers 13 European markets. The account will be led from Brussels by Paul Baeyaert, director of H&K Belgium and deputy head of H&K EMEA marketing communications.

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