DIARY: Lynx puts its redesign out to students for a mere pounds 500 prize offer

Here's a money-saving tip. Leeds-based PR consultancy Lynx is

embarking on a corporate redesign, to reflect its attempted shift away

from the fortysomething age group to capture the trendy thirtysomething


The agency, whose clients including the English Tourism Council, Halifax

Card Services and Miller Homes, has taken the decision that rather than

employ one of the city's top design firms for the rebranding, as

initially planned, they have opted for a more - erm, community minded


Lynx is running a competition among the universities and colleges of

West Yorkshire and the north-east in the hope of tracking down that

cutting edge, corporate image.

Account director Adrian Johnson says: 'Our logo and namestyle was

created ten years ago. We are looking to revamp it for the 21st

century... We decided to open the initial concept work to the creatives

of the future.'

The competition winner will then work with professional designers

transforming their concept into reality for Lynx's literature,

letterheaded paper, web page and signage.

Entries close today (Friday), but this is flexible for wannabe design

gurus who ask nicely. The winner will walk away with pounds 500. Easy


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