Here's a money-saving tip. Leeds-based PR consultancy Lynx is
embarking on a corporate redesign, to reflect its attempted shift away
from the fortysomething age group to capture the trendy thirtysomething
The agency, whose clients including the English Tourism Council, Halifax
Card Services and Miller Homes, has taken the decision that rather than
employ one of the city's top design firms for the rebranding, as
initially planned, they have opted for a more - erm, community minded
Lynx is running a competition among the universities and colleges of
West Yorkshire and the north-east in the hope of tracking down that
cutting edge, corporate image.
Account director Adrian Johnson says: 'Our logo and namestyle was
created ten years ago. We are looking to revamp it for the 21st
century... We decided to open the initial concept work to the creatives
of the future.'
The competition winner will then work with professional designers
transforming their concept into reality for Lynx's literature,
letterheaded paper, web page and signage.
Entries close today (Friday), but this is flexible for wannabe design
gurus who ask nicely. The winner will walk away with pounds 500. Easy