SIR RICHARD KLEINWORT
OGILVY PR WORLDWIDE
'As head of the IR division and working in the financial sector, the
business suit is very much an important part of my wardrobe. Having
lived in Germany for a time, it's a relief to be back in London,
where- as in Italy and France - a fine tailored garment is duly
appreciated. My personal favourite is a dark blue, double breasted
pepperpot - beautifully crafted in a lightweight silk. It's wonderfully
fine, but also robust enough for all seasons. This suit represents our
agency: if you are willing to invest that little bit extra, you end up
getting a lot more for your money. Of course, I do have the bank manager
on my back for all the debts I've run up on Saville Row.'
'Working in the media analysis, PR research and PR planning field, I
tend to suffer from a bit of an image problem. People expect me to have
a beard, spectacles held together with selotape, polyester-mix trousers,
a pair of Jesus-creepers (including the obligatory white socks) and a
paisley kipper tie. So they get quite a shock when I turn up to new
business meetings. The traffic problems in London have got so bad that I
have joined the hordes on two wheels and visit clients and prospects via
my moped. It accommodates me, a colleague, a lap-top, and our projector.
My defining article of clothing then has to be my Shoei helmet and my
motorbike jacket. I'm still working on that beard though...'
'I'd say the piece of clothing that defines us as a company is our Nokia
8210s. OK, it may sound a bit odd claiming a mobile phone as a piece of
clothing, but to the RedSheriff team, the Nokia 8210 is like underwear -
we never leave the house without it! Mobile phones have really become
people's digital identities. As a technology company, I guess we are, at
heart, a bunch of gadget fans. But mobiles are also a style statement -
as much as a pair of Prada shoes or a Bill Amberg handbag, they're
accessories that say who you are and what you stand for. The 8210 is
small, well-designed and practical - Frank Nuovo, head of design at
Nokia, is a genius. It does the job beautifully and I think that ties
back to our company ethos. There's no point in style over substance,
everything has to have a smart purpose.'
'The clothing and accessories you choose mean nothing: it's the job you
do that's important. I've worked with some of the scruffiest individuals
in the business, only to find that they're exceptional in what they do.
Having said that, I never leave the house without my faded Iron Maiden
T-shirt (slotted securely under my Hugo Boss shirt and Paul Smith suit).
I picked it up during the 1976 world tour, and we've been together ever
since. Of course, no one but my wife knows the T-shirt's there. After a
hard day I slip out of my glad rags and the shirt comes into its own,
accompanied only by a leather thong... with the metal studs on the
inside. Without Iron Maiden beside me, I think I'd feel like Eric
Clapton without his guitar.'