It comes as some surprise that the Attards, the Maltese parents of
siamese twins separated last autumn, have chosen to sell their story -
less of a surprise that they have chosen PR man Max Clifford to help
them. They have been through a tougher ordeal than most can imagine, and
have borne it with dignity and, until now, a low profile.
The deals set to boost their finances by at least pounds 500,000 (not to
mention millions from overseas syndication), threaten to undermine that
delicate public image. The threat need not come to fruition. Clever
positioning can improve an unpleasant situation. The message should be
that the money is for surviving twin Gracie, who will need many more
operations in years to come.
Manchester's doctors shake their heads. One asked dryly how much of the
money the team or department at St Mary's would be getting.
A PR opportunity surely lurks in the answer.