Burson-Marsteller appoints Watchdog producer for crisis comms

The producer of the BBC's Watchdog is set to use her experience of brand crises in a new role at Burson-Marsteller.

Abby Mangold: joining Burson-Marsteller
Abby Mangold: joining Burson-Marsteller

Abby Mangold joins Burson-Marsteller’s corporate and crisis team from the BBC, where she worked as a producer on Watchdog, Whistleblower, The Money Programme and The One Show.

She joins on 30 July and will report to Amanda Pierce, corporate and crisis practice chair.

Pierce said: ‘She will be able to offer our clients unique insight into how the media will react to issues and crises.’

Mangold worked with Anne Robinson during studio rehearsals of Watchdog, taking the role of the corporate executive being questioned.  

A crisis can strike at any moment and can take any form. Join us at PRWeek's annual Crisis Communications conference in London to learn exactly how (and how not) to react - click here to find out more.

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