As part of a two-month project brief, Taylor Herring will be promoting the new series of books by building on the current media appetite for ‘Fifty Shades’-style stories, and boosting awareness of the company as the UK’s biggest e-book publisher.
Holly Larsen, account director at Taylor Herring, will head the campaign and report directly to Claire Siemaszkiewicz, founder of Total-E-Bound Publishing.
Peter Mountstevens, managing partner at Taylor Herring, explained that an initial PR drive would focus on the release of the ebooks, with a second based around the release of the series in hard copy shortly after.
He added: ‘When you look at the fact that you’ve got everyone reading Fifty Shades of Grey from 18 years old upwards it’s clear we’ve got a mass audience and there’s a huge demand.
‘The biggest challenge is overcoming the snobbery in the traditional literary sector with the updating of a classic for a new generation but it’s not about defiling the classics. All the authors are very well respected in the erotic literature field – it’s not a hack job.’
The publisher has drafted in a range of authors to co-author the new ebook adaptations, with writers Sierra Cartwright, Sarah Masters, Amy Armstrong, Marie Sexton and Desiree Holt launching the series at the end of July.
Other books being re-worked for the launch of the new Clandestine Classics collection are Northanger Abbey by Jane Austen and 20,000 Leagues Under the Sea by early science-fiction writer Jules Verne, with one released per month until the end of the year.
Each novel will retain the original author's plots and prose but be expanded with the insertion of 'missing' scenes featuring adult content such as straight, gay and BDSM relationships.