The Economist's internet video arm, Economist.tv, is to produce
video content for ISP Yahoo!.
It is hoped The Economist name will provide business credibility as
Yahoo! Broadcast develops its news and current affairs channel. In
return, The Economist gets a younger, web-savvy audience for its video
streaming product, which was only launched six months ago.
Economist.tv director Tony Wales said: 'Yahoo! is a huge internet brand
but doesn't have the brand weight in other areas.'
Economist.tv provides video analysis of business, finance, international
affairs, science, technology, culture and the arts in 'bite size'
Wales said Economist.tv complements the magazine and its other online
brand, Economist.com. TV programmes will be trialled by the end of the
year, he added.