MEDIA: set to add weight as Yahoo! video arm

The Economist's internet video arm,, is to produce

video content for ISP Yahoo!.

It is hoped The Economist name will provide business credibility as

Yahoo! Broadcast develops its news and current affairs channel. In

return, The Economist gets a younger, web-savvy audience for its video

streaming product, which was only launched six months ago. director Tony Wales said: 'Yahoo! is a huge internet brand

but doesn't have the brand weight in other areas.' provides video analysis of business, finance, international

affairs, science, technology, culture and the arts in 'bite size'

five-minute chunks.

Wales said complements the magazine and its other online

brand, TV programmes will be trialled by the end of the

year, he added.

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