Sophie Wilson, editor of J-17, the monthly style bible for
adolescent girls, is to leave at the end of the month.
Wilson, who has been in the role for two years, is to concentrate on
freelance writing. Emap Elan, which publishes J-17, was not available
for comment on her departure.
Deputy editor Kate Finnegan and features editor Annabel Brog are
potential candidates for Wilson's job, although it is not known who is
in the frame for the job.
The latest ABC figures were disappointing, with J-17 dropping 13 per
cent year-on-year to 200,000 between July and December 2000. Its
performance was far worse than the young magazines sector as a whole,
which dipped just 2.1 per cent.
As a result J-17 lost significant ground on its Emap Elan stablemate,
the 300,100-selling Bliss, which outperformed the market to grow by more
than four per cent. Sugar, published by Attic Futura, remains way ahead
of the pack with a circulation of 422,000.
J-17 was originally a weekly, Just 17. It changed its name and went
monthly in May 1997 to respond to teenagers' demand for a glossier
product. It now has a pounds 2 cover price and remains targeted at
'girls with attitude' aged 12 to 18.
Wilson has been with Emap for eight years, working on some of its most
high-profile titles. Starting as a staff writer on Just 17, she moved to
Sky, which closed last week, as assistant editor. Her most recent post
was as acting editor on more!
At 32, Wilson acknowledged she is the 'oldest teenager in town', but
said she would continue to concentrate on youth and entertainment
writing in her new career while expanding to take in newspaper features.