Kindred has been briefed to work with the Youth Business International in-house team and stakeholders to generate national and trade media coverage around both campaigns.
Youth Business International is the global network of independent non-profit initiatives helping young people to start and grow businesses. It operates in 34 countries including China, India, Nigeria, Canada, Argentina and Russia.
The account will be led by Kindred director Lorna Gozzard and will report to Youth Business International’s comms director Steve Metcalfe.
Gozzard said: ‘The work that Youth Business International is doing both in the UK and across the world is making a real difference to entrepreneurs of all ages. Kindred is looking forward to getting involved with two of the biggest global events in the enterprise calendar.’
The Entrepreneur of the Year competition is a global contest to find the best entrepreneur from the thousands that the Youth Business International network supports every year. This year’s final will be held in London in mid-October.
Youth Business International will also be hosting Global Entrepreneurship Week for the second time in the UK from 12-18 November. The week, which is the world’s largest campaign to promote entrepreneurship, takes place in 115 countries, and last year saw more than 2,300 events in the UK.
The organisation helped more than 7,700 young people in 2011 to start their own businesses by offering a combination of training, access to capital, mentoring and other business development services. Its president is HRH The Prince of Wales.