Taylor Herring has been briefed to handle personal publicity and start a profile-raising campaign around the rising star.
Mikkelsen is the defending IRC Drivers’ champion and current IRC series leader.
The agency team will be led by managing partner James Herring, reporting to Skoda UK’s head of press and PR Catherine Sleigh.
Taylor Herring will be working to secure profile press across mainstream lifestyle media, as well as staging introductions with key media at high profile events such as the Goodwood Festival of Speed.
Taylor Herring recently ran a creative campaign for Skoda UK’s new Citigo model, which saw artist Tommy Gun recreate Stonehenge using 18 scrap cars.