GLOBAL ROUND-UP: News in brief

NEW YORK: Microsoft has picked Joe Public Relations as its first

agency of record for the Microsoft Hockey Challenge, which began in 1988

as an internal employee match. The event now includes a six-city tour

and corporate partners. JPR recently hired the National Hockey League's

former comms chief, John Krisiukenas, as V-P business development

(PRWeek, 1 June).

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