STOCKHOLM: Kodak has taken on Text 100 as its PR agency for the
Nordic region in place of incumbent GCI Rinfo.
Text 100 Sweden takes on responsibility as lead agency on the brief,
ensuring co-ordination and consistency of messages across the region,
which covers Finland, Sweden, Denmark and Norway.
Text won a five-way pitch to win the six-figure account. Account
director Axel Lagerbielke leads a team of four, reporting to Kodak
Nordisk PR manager Camilla Sjotsrom.
According to Johan Wetterqvist, Text 100 AB general manager, the account
is split into three sections in line with Kodak business areas:
corporate, consumer imaging and digital and applied imaging.
'Most people are well aware of our more traditional photo products such
as film and cameras,' said Sjotsrom.
'But fewer people know about our digital products and solutions and that
we are driving a lot of the technological development within various
segments, such as digital radiology systems,' she added.