PUBLIC SECTOR: Breakthrough Breast Cancer beefs up PR

Breakthrough Breast Cancer has boosted its PR team. Sam Gibson has

joined from law firm Ashurst Morris Crisp to take on the newly-created

role of PRO. The role was created to increase the charity's work with

its corporate supporters, which include Kodak and Ford. Also this month,

Michele Cefai has joined the charity from the Metropolitan Police

Service as a press officer, replacing Rachel Collins, who has joined the

Royal College of Obstetricians and Gynaecologists. They report to

director of communications Jackie Graveney. The charity was formed ten

years ago and has the Prince of Wales as patron.

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