Young promoted to Norwich Union external PR chief

Norwich Union Insurance has replaced its departed external PR chief

James Duffell by promoting Sara Young.

Young takes up the post just a week after Duffell left to join Virgin

One as head of PR (PRWeek, 8 June).

She is promoted from her role as head of marketing and communications -

a post that no longer exists due to a communications overhaul in


This restructure saw the creation of four chief posts - head of external

and internal communications, events and creative communications - all

reporting to director of communications Ben Welsh.

Teams of account managers and support teams have also been created to

work with specific businesses within the insurance arm, working with the

PR heads. Norwich Union is currently recruiting PROs to build the teams

up to strength.

Young's role involves looking after all external PR for the insurance

business, including sponsorship and overseeing Norwich Union's retained

agencies, which are QBO for consumer PR and Staniforth PR for ad hoc

project work.

Prior to joining Norwich Union a year ago, Young worked with Royal &

SunAlliance for four years, latterly as commercial comms manager.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in