Norwich Union Insurance has replaced its departed external PR chief
James Duffell by promoting Sara Young.
Young takes up the post just a week after Duffell left to join Virgin
One as head of PR (PRWeek, 8 June).
She is promoted from her role as head of marketing and communications -
a post that no longer exists due to a communications overhaul in
This restructure saw the creation of four chief posts - head of external
and internal communications, events and creative communications - all
reporting to director of communications Ben Welsh.
Teams of account managers and support teams have also been created to
work with specific businesses within the insurance arm, working with the
PR heads. Norwich Union is currently recruiting PROs to build the teams
up to strength.
Young's role involves looking after all external PR for the insurance
business, including sponsorship and overseeing Norwich Union's retained
agencies, which are QBO for consumer PR and Staniforth PR for ad hoc
Prior to joining Norwich Union a year ago, Young worked with Royal &
SunAlliance for four years, latterly as commercial comms manager.