PR wins Gibraltar government strategy job

The Gibraltar government has awarded PR a three-year

contract to develop an e-PR strategy in the UK.

The agency has been tasked with developing and running a campaign to

focus around the government's London office website:

The remit centres on issues dealt with by the London operation,

including travel and tourism, international relations and finance.

Tracey Poggio, PR director, leads a team of three on the

account, reporting to Gibraltar minister for tourism and transport Joe

Holliday, Gibraltar Tourist Board CEO Peter Canessa and London office

director Albert Poggio (no relation).

The brief is B2B and consumer PR, focusing on driving consumer and

travel trade traffic to the site and increasing the awareness of

Gibraltar's tourism infrastructure.

'Gibraltar has a small marketing budget worldwide, but the internet

gives us the opportunity to reach audiences not accessed before,' said

Tracey Poggio.

The Gibraltar government site is currently under development, with plans

to include a virtual press office and interactive travel trade


Regular poll results on industry topics will be sent to media via the

virtual press office and news updates will be posted on the site.

Pauline Christie, PR managing director, said: 'Our e-PR strategy

for Gibraltar is very progressive. It caters for online travellers and

information gatherers, encourages interaction with individuals in

addition to providing wide news and information delivery to on and

offline media.'

Christie launched PR in January 2000 as a tech sister firm to

PGC Promotions, which she also founded more than ten years ago.

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