One of Prime Minister Tony Blair's key general election aides,
Salli Randi, has joined PR agency Blue Rubicon.
Randi, who was most recently responsible for event management during the
campaign, has been named senior consultant at the infant corporate,
financial and brand specialist.
Her appointment has been announced amid widespread changes in the
structure of Downing Street's backroom staff.
The governmental restructure, announced this week, has seen Alastair
Campbell promoted to the newly-created role of director of
communications and strategy, while Blair's special assistant Anji Hunter
became head of government relations linking Downing Street to ministers
and the devolved assemblies.
Campbell's former role as the PM's official spokesperson is being taken
on jointly by Tom Kelly, promoted from the Northern Ireland Office where
he was communications director, and Campbell's former deputy, Godric
Fraser Hardie, Blue Rubicon MD, says Randi was recruited not just
because of her expertise in media relations but also on account of her
specialism in working with firms that are restructuring.
Current Blue Rubicon clients include Netscalibur and Group Trade. It has
also carried out project work for Transco and Rio Tinto. Clients with
whom Randi will work are yet to be decided.
Randi also worked as a media aide to Blair on Labour's 1997 election
During this year's campaign she was a member of Blair's elite 'advance
team', which reported directly to Hunter.
The team devised and managed such election campaign events as the
manifesto launch and question-and-answer sessions, hosted by
Labour-backing celebrities such as Ross Kemp and Richard Wilson.
Before joining Labour's 2001 election campaign team, Randi was head of
PR at Siemens where she set up the business services division's
corporate communications department. She was promoted last year to
become head of PR for the entire group in the UK.
Randi has also worked for Burson-Marsteller and spent two years as part
of Millbank's media team prior to the 1997 general election.
At the Northern Ireland Office, Kelly - a former BBC political
correspondent - has been replaced in the interim by deputy
communications director Robert Hannigan, who will head the office's
Before joining Downing Street, Godric Smith had previously worked at
mental health charity SANE and the department of health.