Blair election aide Randi takes Blue Rubicon post

One of Prime Minister Tony Blair's key general election aides,

Salli Randi, has joined PR agency Blue Rubicon.

Randi, who was most recently responsible for event management during the

campaign, has been named senior consultant at the infant corporate,

financial and brand specialist.

Her appointment has been announced amid widespread changes in the

structure of Downing Street's backroom staff.

The governmental restructure, announced this week, has seen Alastair

Campbell promoted to the newly-created role of director of

communications and strategy, while Blair's special assistant Anji Hunter

became head of government relations linking Downing Street to ministers

and the devolved assemblies.

Campbell's former role as the PM's official spokesperson is being taken

on jointly by Tom Kelly, promoted from the Northern Ireland Office where

he was communications director, and Campbell's former deputy, Godric


Fraser Hardie, Blue Rubicon MD, says Randi was recruited not just

because of her expertise in media relations but also on account of her

specialism in working with firms that are restructuring.

Current Blue Rubicon clients include Netscalibur and Group Trade. It has

also carried out project work for Transco and Rio Tinto. Clients with

whom Randi will work are yet to be decided.

Randi also worked as a media aide to Blair on Labour's 1997 election


During this year's campaign she was a member of Blair's elite 'advance

team', which reported directly to Hunter.

The team devised and managed such election campaign events as the

manifesto launch and question-and-answer sessions, hosted by

Labour-backing celebrities such as Ross Kemp and Richard Wilson.

Before joining Labour's 2001 election campaign team, Randi was head of

PR at Siemens where she set up the business services division's

corporate communications department. She was promoted last year to

become head of PR for the entire group in the UK.

Randi has also worked for Burson-Marsteller and spent two years as part

of Millbank's media team prior to the 1997 general election.

At the Northern Ireland Office, Kelly - a former BBC political

correspondent - has been replaced in the interim by deputy

communications director Robert Hannigan, who will head the office's

50-strong team.

Before joining Downing Street, Godric Smith had previously worked at

mental health charity SANE and the department of health.

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