BRL Hardy selects PR chief to boost UK/Europe drive

Leading Australian wine company BRL Hardy has appointed a PR

manager to boost its communications operation in the UK and Europe.

Caroline Abbott takes up the newly-created post and will oversee trade,

product, consumer and B2B PR, liaising with incumbent agency PBC on

media relations.

She joins the in-house team after a six-month period working as a

voluntary PRO on a Raleigh International (RI) expedition to Chile.

There she worked with local media and fired stories back to the RI press

office about an unexpected member of the team.

'I arrived to find Prince William was also taking part in the

expedition. The experience was a challenge, but then so is in-house PR,'

said Abbott, who spent four years at The RED Consultancy as an account

handler before the Chile trip.

At BHL Hardy, she is to oversee a team of three, and will report to

Europe chief executive, Christopher Carson.

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