Opening in February 2013, The View from The Shard will sit 800ft above London, nearly twice as high as any other viewing platform in the city, offering 360° views for 40 miles around.
Kallaway PR beat four agencies to work alongside M&C Saatchi, Event Communications and Carat to position and launch The View from The Shard as a premium visitor attraction to local, national and international audiences.
Kallaway PR will be reporting to The View from The Shard’s management team, including CEO Anders Nyberg, marketing director Laura McCarthy and head of press and PR Ruth Howlett.
Nyberg said: ‘We are delighted to have Kallaway on board to help us provide worldwide awareness of The View from the Shard.
‘Kallaway’s expertise in culture, lifestyle and travel PR will successfully help position The View from The Shard as one of the hottest tickets in London.’