Channon McColl Media to roll out Kawasaki brands

Japanese motorcycle giant Kawasaki has appointed Channon McColl

Media (CMc Media) to help roll out its range of motorcycle and jet-ski


The Cirencester-based PR agency has been briefed to boost female

representation as Kawasaki seeks to tap into the growing female


CMc Media has been working for the last two years on Kawasaki's quad and

all-terrain commercial products, and was appointed without a pitch.

Account director Nicky Godding leads the brief, which will seek national

exposure for the manufacturer's motorbike, jet-ski and motorcross


She reports to Kawasaki marketing manager Martin Lambert. The

manufacturer had been using a freelance PRO on the account.

'Kawasaki realises the motorcycle market is growing in the UK, and wants

an emphasis to attract potential female consumers. We will also draw up

a PR strategy for dealers and other support staff in the UK,' said

Godding, who said a third PRO is sought, to join herself and colleague

Liz McBride.

Godding - who recently passed her CBT motorcycle test - and McBride's

first campaign was the launch of the national Ride to Work Day, which

took place yesterday (14 June), and which culminated in London with a

free breakfast at Marble Arch for motorcycle commuters.

'Kawasaki is one of the most established brands in the UK and as the

market expands, we will work with CMc Media to introduce our products to

a new and wider audience,' said Lambert.

'Motorcycling has traditionally been seen as a male domain. We hope to

create a forward thinking team of male and female members,' said


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