Japanese motorcycle giant Kawasaki has appointed Channon McColl
Media (CMc Media) to help roll out its range of motorcycle and jet-ski
The Cirencester-based PR agency has been briefed to boost female
representation as Kawasaki seeks to tap into the growing female
CMc Media has been working for the last two years on Kawasaki's quad and
all-terrain commercial products, and was appointed without a pitch.
Account director Nicky Godding leads the brief, which will seek national
exposure for the manufacturer's motorbike, jet-ski and motorcross
She reports to Kawasaki marketing manager Martin Lambert. The
manufacturer had been using a freelance PRO on the account.
'Kawasaki realises the motorcycle market is growing in the UK, and wants
an emphasis to attract potential female consumers. We will also draw up
a PR strategy for dealers and other support staff in the UK,' said
Godding, who said a third PRO is sought, to join herself and colleague
Godding - who recently passed her CBT motorcycle test - and McBride's
first campaign was the launch of the national Ride to Work Day, which
took place yesterday (14 June), and which culminated in London with a
free breakfast at Marble Arch for motorcycle commuters.
'Kawasaki is one of the most established brands in the UK and as the
market expands, we will work with CMc Media to introduce our products to
a new and wider audience,' said Lambert.
'Motorcycling has traditionally been seen as a male domain. We hope to
create a forward thinking team of male and female members,' said