Harvard Public Relations has won a six-way pitch to handle the
pounds 180,000 PR brief for global IT services firm Computer Sciences
The Chime-owned technology firm replaces August.One Communications on
the remit, reporting to CSC marketing director Angela Bowland.
CSC has tasked Harvard with driving a strategic awareness and
positioning PR campaign across the UK. Harvard director Simon Jones
leads the account.
'In the IT services marketplace, where only a handful of major players
dominate discussion, CSC presents us with an exciting challenge,' said
'Considering the high quality of the organisation and its offerings, CSC
is the best-kept secret and our campaign will focus on raising its
profile across business audiences to a level where it can emerge as
leader in IT consultancy,' he added.
CSC launched in the UK in 1967 to provide IT services and solutions for
clients such as BAE Systems, Anglia Water, BHS and Ford. Its offerings
include consultancy, systems integration, outsourcing, e-ventures and
With more than 68,000 employees worldwide, CSC - which is headquartered
in California - recorded revenues of pounds 7.4bn for the year ending
Harvard will work alongside sister Chime Communications firm Insight on
the CSC account, with the tech PR specialist handling all analyst
Harvard adds the CSC account win to its recent appointment by
communications firm Transcomm (PRWeek, 8 June).
Jones also heads the Transcomm brief, which runs for an initial one-year
period and clocks up near six-figure fees.