The general election campaign may as well have not happened, such
was its neglibible impact on public opinion, research claims.
According to an NOP Solutions survey conducted exclusively for PRWeek,
just eight per cent of those questioned felt the election campaign had
changed the way they planned to vote.
Worryingly for the political classes, a larger number of the 1,000
adults questioned - ten per cent - felt the campaign had actually helped
them decide not to vote at all.
But 69 per cent of those questioned last weekend said a month of heavy
political activity 'had no effect at all' on how they voted.
The proportion of those claiming to be unaffected by the campaign
reached 81 per cent among voters above the age of 55. Among younger
voters, 57 per cent claimed not to have been affected by the
Asked whether political parties spend too much time and effort on
presentation at the expense of policy, more than 80 per cent of voters
agreed that they do. Only 17 per cent think the parties' commitment to
presentation is acceptable.