APCO picked to handle BT government PA accounts

BT has appointed APCO to handle the public affairs brief for some

of its most high-profile government work.

The agency won a four-way pitch, which included the incumbent PR21,

which had held the account since before the Rowland Company was

rebranded as such last year.

APCO director Alan Butler leads the account, reporting to Rona

Macdonald, head of government relations at BT government, the division

of BT Retail that deals with government, telecoms and technology


Macdonald said: 'With the general election and the anticipated increase

in private firms involved in the public sector, we thought it was time

to review public affairs support.'

Macdonald heads a 19-strong team at BT government, involving public

affairs, PR and web design.

Contracts dealt with by BT government include work on UK online and NHS

direct. It is also involved with private finance initiatives.

Butler said: 'BT Government has a fantastic track record in the

provision of services to government. We believe the pace of electronic

delivery of government services will accelerate and are excited at the

prospect of enhancing BT government's leadership position.'

Last December the DTI and Department for Culture, Media and Sport

unveiled its Communications White Paper.

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