BT has appointed APCO to handle the public affairs brief for some
of its most high-profile government work.
The agency won a four-way pitch, which included the incumbent PR21,
which had held the account since before the Rowland Company was
rebranded as such last year.
APCO director Alan Butler leads the account, reporting to Rona
Macdonald, head of government relations at BT government, the division
of BT Retail that deals with government, telecoms and technology
Macdonald said: 'With the general election and the anticipated increase
in private firms involved in the public sector, we thought it was time
to review public affairs support.'
Macdonald heads a 19-strong team at BT government, involving public
affairs, PR and web design.
Contracts dealt with by BT government include work on UK online and NHS
direct. It is also involved with private finance initiatives.
Butler said: 'BT Government has a fantastic track record in the
provision of services to government. We believe the pace of electronic
delivery of government services will accelerate and are excited at the
prospect of enhancing BT government's leadership position.'
Last December the DTI and Department for Culture, Media and Sport
unveiled its Communications White Paper.