UK clothes retailer Pepe Jeans has appointed a director of
communications to help its drive into the European market.
Neil Stevens has rejoined the firm from London-based PR company
Exposure, where he was an account director for two years, working on the
agency's Levi Strauss & Co account.
Stevens indicated a fresh set of consumer PR pitches might be in the
Pepe hired youth marketing specialist 3rd Rail to handle European PR for
Pepe Jeans London in January last year (PRWeek, 21 January 2000).
Stevens will continue to work with the agency. 'I will review the
situation to see if it is necessary to hire more external agencies in
European countries,' he said.
He previously worked for Pepe as European PR manager for two years. His
re-appointment is part of the company's 'integrated approach to future
developments' for retail, sales and communications in Europe.
Based in Amsterdam, Stevens will report to creative director Rob
He will be responsible for the strategic direction of all 'presence and
publicity activity' for key European and UK markets.
'I will work with the marketing, sales and creative teams, and will
oversee a review of our above and below the line activities. I will also
act as spokesman for the brand in Europe with the trade and consumer
press,' said Stevens.
Pepe is one of the Top 5 UK jeans brands in a market which is dominated
by American brands Levi, Wrangler and Lee.