The Outside Organisation has added to its array of music events by
snatching the right to promote this year's MOBO Awards from arch rivals
The brief was won following the success of the agency's work for the
MOBO Unsigned awards earlier this year, and sees the account managed by
ex-LD man Paul Carey, who also worked on last month's Party in the Park
event, which, coincidentally, Outside also took over from LD
The agency will now raise awareness of the event, work with its
sponsors, and publicise the yet to be confirmed host across a range of
national and music media.
It comes at a busy time for the agency, which is responsible for the
media careers of the former Big Brother inmates.
Carey has been handling publicity surrounding runner-up Helen, who
apparently 'doesn't realise how recognisable she is now' - a rare trait
in celebrity circles.