DIARY: Outside scores second music coup over LD

The Outside Organisation has added to its array of music events by

snatching the right to promote this year's MOBO Awards from arch rivals

LD Publicity.

The brief was won following the success of the agency's work for the

MOBO Unsigned awards earlier this year, and sees the account managed by

ex-LD man Paul Carey, who also worked on last month's Party in the Park

event, which, coincidentally, Outside also took over from LD


The agency will now raise awareness of the event, work with its

sponsors, and publicise the yet to be confirmed host across a range of

national and music media.

It comes at a busy time for the agency, which is responsible for the

media careers of the former Big Brother inmates.

Carey has been handling publicity surrounding runner-up Helen, who

apparently 'doesn't realise how recognisable she is now' - a rare trait

in celebrity circles.

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