Discouraging news for PROs emerged this week, as a survey of the
CEOs of the top 120 FTSE listed companies indicates that their
communications apparatchiks are not as indispensable as they would have
The survey conducted by GECapital's Guy Genney reveals that just 14 per
cent of respondents spent four or more hours a week in contact with
their most senior PR aide. Thirty per cent devoted an hour each week to
their comms head, 11 per cent less than half an hour, and two per cent
under five minutes.
Perhaps even more disturbing for the comms advisors is that when the
bosses were asked if they would like to spend more time with their PR
gurus, a career-threatening 76 per cent said no.
The CEOs seemed much more eager to speak to the press however - 47 per
cent speaking to the media weekly or more frequently (compared to 12 per
cent contacting their entire workforce over the same period). How could
this be? In a further question three quarters of respondents admit to
using the media to raise their own personal profile. Ah, the privileges