Emap Elan's health and beauty title Top Sante is being redesigned
in the coming months to capitalise on the editorial development
undertaken this year and increased sales.
The magazine, which is also the focus of a fresh promotional push, has
been redesigned and will appear in a more compact, 'American A4' size,
with heavier paper and a glossier cover. The title has also employed a
beauty consultant and will be increasing the emphasis on its beauty
Publishing director Margaret Heffernan said: 'We are making it more of a
modern, substantial package. It will be neater and more modern. The size
is almost the same as Prima - not as small as Glamour. This is
definitely a new look and is the most noticeable change since Emap
acquired the title in 1997.'
In terms of the changes to the beauty coverage, she said: 'Health is
core to us, but the beauty side of the market is booming and we have
improved our coverage. You will see a marked difference in the
appearance of the beauty pages,' she added.
The magazine is also being promoted with a £250,000 campaign over
the next two issues. 'We have invested editorially in the product - now
we will invest in point of sale promotion,' Heffernan said.
There will be a cover-mounted audio CD next month; advertising in sister
titles such as Red; in-store promotions at supermarkets and at WHSmiths,
as well as a PR campaign around the results of a body image survey.
Meanwhile the magazine, which had a new editor in January with the
arrival of Juliette Kellow, is expected to post a healthy double digit
increase in circulation when the ABC figures are published next week.