W Communications will also target key influencers across media to improve awareness, as well as maximising coverage for its products and celebrity ambassadors.
Launched in 2008 by Jack Wills, Aubin & Wills is aimed at an older demographic than its sister brand, and has been promoted by personalities such as Rosie Huntington-Whitely and Carl Barat.
W Communications will work across all of Aubin & Wills’ assets, including The Aubin Cinema, which is run in conjunction with Shoreditch House Members Club, and the contemporary art space the Aubin Gallery.
It will also set up strategic brand partnerships to further establish its lifestyle credentials.
The appointment follows recent fashion wins for the agency, including tailor Spencer Hart.