The Royal National Insititute for the Deaf is to launch a PR drive
for a £1.4m education link up with Barclays Bank.
The three-year project, funded by the finance giant, will set up
specially designed technology courses for the deaf at colleges across
the UK. The PR campaign will be launched later this year and is handled
by Claire Austen, the RNID's IT Works communications officer.
Austen, who joined the RNID last month from agency Cairns and
Associates, said: 'This will bring immeasurable benefits. Technology
skills are a must have in the job market and the deaf and hard of
hearing have found it difficult to get training due to communication
Austen reports to RNID head of media relations Juliet Couche and works
alongside the charity's employment, learning and skills service.
RNID research shows 19 per cent of deaf people in the UK are unemployed,
compared with five per cent of the general population.