PUBLIC SECT0R: McConville heads comms team for Borough of Brent

The London Borough of Brent has named Toni McConville as its

director of communications and consultation.

She will take up the post in October, replacing Marina Pirotta, who quit

last month (PRWeek, 8 June) to set up her own consultancy, Marina

Pirotta Communications.

At Brent, McConville will head a team of 22, which includes translation,

external and internal communications, consultation and design. She will

report to CEO Gareth Daniel.

Communications manager So Lin Jeffery and consultation manager Ifor

Jones are handling day to day running of the team in the interim. Tony

O'Regan, from agency Renaissance, has been brought in for additional


McConville has been recruited from the London Borough of Ealing, which

she joined just seven months ago in the then newly created role of head

of publications.

At Ealing she heads a five-strong team, involved in internal

communications, design and the publishing of the borough newspaper

Around Ealing.

She is also deputy to Ealing head of communications Clive Caseley and

last week co-ordinated the council's media relations response to the

Real IRA car bomb attack in the area.

Council staff were among hundreds of workers affected by the blast.

McConville was previously PR manager at the London Borough of Harrow and

has worked at the London Borough of Hillingdon and Brunel University in

a PR career spanning more than 12 years. Ealing is now looking to

replace McConville.

She said: 'I will be sad to leave Ealing but the job at Brent is too

good to turn down. There's a large team and the added responsibility of

translation and consultation.'

Earlier this year Brent carried out a £250,000 restructure of its

PR team, creating the new post of corporate communications manager and

six specialist comms posts.

Brent's most famous landmark, Wembley Stadium, is now closed awaiting

development. Earlier this year the council successfully lobbied for

£110m of improvements to the surrounding roads and environment in

the event of any development at Wembley.

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