The London Borough of Brent has named Toni McConville as its
director of communications and consultation.
She will take up the post in October, replacing Marina Pirotta, who quit
last month (PRWeek, 8 June) to set up her own consultancy, Marina
At Brent, McConville will head a team of 22, which includes translation,
external and internal communications, consultation and design. She will
report to CEO Gareth Daniel.
Communications manager So Lin Jeffery and consultation manager Ifor
Jones are handling day to day running of the team in the interim. Tony
O'Regan, from agency Renaissance, has been brought in for additional
McConville has been recruited from the London Borough of Ealing, which
she joined just seven months ago in the then newly created role of head
At Ealing she heads a five-strong team, involved in internal
communications, design and the publishing of the borough newspaper
She is also deputy to Ealing head of communications Clive Caseley and
last week co-ordinated the council's media relations response to the
Real IRA car bomb attack in the area.
Council staff were among hundreds of workers affected by the blast.
McConville was previously PR manager at the London Borough of Harrow and
has worked at the London Borough of Hillingdon and Brunel University in
a PR career spanning more than 12 years. Ealing is now looking to
She said: 'I will be sad to leave Ealing but the job at Brent is too
good to turn down. There's a large team and the added responsibility of
translation and consultation.'
Earlier this year Brent carried out a £250,000 restructure of its
PR team, creating the new post of corporate communications manager and
six specialist comms posts.
Brent's most famous landmark, Wembley Stadium, is now closed awaiting
development. Earlier this year the council successfully lobbied for
£110m of improvements to the surrounding roads and environment in
the event of any development at Wembley.