Lewis appointed to develop Parity Group B2B profile

Lewis has been appointed to handle B2B PR for technology company

the Parity Group.

Parity has created the brief to boost its profile among the business

community in the UK. Lewis was taken on for the work, which carries

six-figure fees, following a three-way pitch.

The agency will work alongside Financial Dynamics which has been

retained as its financial PR and IR agency.

Lewis was already carrying out work for Parity's training arm, called

Parity Solutions.

Ilona Hitel, Lewis vice-president of operations, heads an eight-strong

team and reports to Parity communications director Michael


Parity has 50 offices worldwide and an annual turnover of almost £300m.

Last month, Lewis won a PR remit from Thus, the telecoms company spun

out of Scottish Power in 1999.

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