Poor PR photography and lack of accessible campaign images can cost
agencies editorial space, according to a study by PR Shots.
The poll quizzed 200 art and picture editors across a range of
publications including national and regional papers, consumer and
specialist trade titles.
Over half of the art and picture editors who took part said they
regularly spiked stories because they could not get hold of suitable
photography - and 72 per cent said they demote copy if images are poor
or cannot be easily obtained.
Over 70 per cent said they frequently looked on company websites only to
find images too poor to use.
'The findings give a message that PROs are missing out on valuable space
as they provide journalists with unsuitable photography, and fail to
make images readily available,' said Steve Babb, PRShots MD.