Red Consultancy secures Network Associates brief

Anti-virus software manufacturer Network Associates has handed The

Red Consultancy a consumer and retail PR brief aimed at cornering the

computer security market.

The move comes just weeks after the internet community was put on alert

following much-publicised fears that the Code Red worm would wreak havoc

with the world's computer systems. The fears proved largely


The Nasdaq-listed firm, which incorporates brands such as McAfee

anti-virus and 'Sniffer' technologies, is the world's eighth largest

independent software manufacturer. The brief was awarded to Red

following a four-way competitive pitch and sees the agency tasked

exclusively with UK work.

Red director Helen Niwoska leads the account, reporting to Network

Associates' retail marketing manager Nick Bowman.

Agency chairman Lesley Brend said Red would look to operate both

reactive and proactive work for the client, aiming to keep the issue of

computer security in the public eye even when there is not a topical

major virus scare to draw media attention.

'We will be looking to undertake more front-foot PR,' said Brend. 'It

would be irresponsible to use scare stories about viruses to promote

products, but we will try to keep issues of computer security in the

public eye all year round.'

The retained deal will offer the agency the chance to earn six-figure

annual fees.

Network Associates was founded in 1989 and is based in Santa Clara,


Its services include virus protection, firewalls, and encryption

services, targeted at both domestic and business clients.

The firm boasts over 60 million clients worldwide and operates in 36


Red was bought for an initial £12m by the Incepta Group in

February this year (PRWeek, 23 February).

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