Hit or Miss?: The media are invited to a 'slumber party' in the Olympic village

The decision by Olympics organisers to open up the athletics village weeks before the Games for a journalists' 'slumber party' resulted in a host of news and diary pieces in the national and international press.

Olympic village: open to the media
Olympic village: open to the media

Everything from the springiness of the mattresses to comments from the site's staff and speculation over whether the apartments will endure in legacy came under the media glare.


As the London opening ceremony is only days away, there's an increasing curiosity about what it's actually going to be like for the athletes in the village. By allowing journalists to experience the village first hand, it has enabled us all to get a greater insight into what it's going to be like and to understand what goes into accommodating 16,000 of the world's best athletes.

Is it novel? Not really - it's what most hotels and restaurants do. But it demonstrates a bravery to show that we've got our house in order and we're prepared to open our doors early. Get it wrong for the media the first time they experience the village and you're on the back foot from day one.

The coverage has generally been positive and the gamble looks like it has paid off. The village has been well received.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in